Definition
Software for planning, executing, and reporting creator campaigns from pipeline setup to performance analysis.
Why it matters
Spreadsheets break at 10 creators. Campaign management software keeps the workflow consistent whether you're running one campaign or twenty.
How to evaluate
- Has stage-based creator pipeline with drag-and-drop management
- Tracks deliverables, deadlines, and approval status
- Connects campaign actions to measurable results
How Kitbees supports it
- Visual campaign pipeline with customizable stages — move creators from leads to signed to completed
- Deliverable tracking for every format with built-in approval workflow so nothing goes live off-brief
- Performance dashboards update automatically with ROI, ROAS, and budget pacing in real time