Definition
Short links or tagged URLs used to measure clicks, conversions, and creator-level attribution from influencer content.
Why it matters
Without link tracking, teams cannot reliably connect creator activity to business outcomes. Attribution starts with the link.
How to evaluate
- Generates unique links per creator and campaign
- Provides click-level analytics with timestamp and source data
- Supports conversion attribution downstream
How Kitbees supports it
- Generate branded short links for each creator in a campaign — unique tracking per person, not just per campaign
- Click analytics show exactly when, where, and how often each creator's audience engages with the link
- Links feed directly into conversion attribution so you can trace purchases back to individual creators