Definition
Return on investment from influencer campaigns, measured by comparing campaign costs against business outcomes like revenue, signups, or conversions.
Why it matters
ROI is the metric that justifies budget. Without it, influencer marketing stays in the 'awareness' bucket and never gets scaled.
How to evaluate
- Built on clear cost inputs and measurable attribution
- Tracked at both campaign and individual creator level
- Compared against target benchmarks and previous campaigns
How Kitbees supports it
- ROI is tracked per campaign and per creator — see which partnerships generate returns and which don't
- Budget tracking with plan-versus-actual and spend pacing keeps ROI projections accurate throughout the campaign
- Estimated-versus-actual analysis shows how initial projections compared to real performance