Definition
A metric showing how much campaign spend is required to generate one engagement action like a like, comment, or share.
Why it matters
CPE normalizes creator performance across different audience sizes and helps compare efficiency regardless of follower count or platform.
How to evaluate
- Calculated from actual spend and engagement data, not estimates
- Compared by creator tier, format, and platform
- Used alongside conversion metrics for full-picture evaluation
How Kitbees supports it
- CPE is calculated automatically for every creator in a campaign using real spend and engagement data
- Compare efficiency across creator tiers and content formats to see where budget works hardest
- Budget plan-versus-actual views show whether you're hitting CPE targets or trending over budget