Influencer Marketing
ROI Calculator
See how influencer marketing compares to traditional ads. Adjust your budget and creator tier to get instant estimates.
Your campaign
$5,000per month
$500$50,000
Estimated creator posts
1
Micro creators on Instagram
Your $5,000 budget
Traditional Ads
Influencer Marketing
Estimated Reach
Engagements
Engagement Rate
0.1%
3.5%
CPM (Cost per 1K Impressions)
$11.00
$1,666.67
Trust Factor
Low (20/100)
High (85/100)
more engagements
Influencer marketing delivers 2x more engagements for the same $5,000 budget
Estimates based on industry averages and publicly available benchmarks (2024–2025). Actual results vary by niche, content quality, audience demographics, and campaign execution.
Influencer Marketing vs. Paid Advertising
How does influencer marketing stack up against Instagram Ads, TikTok Ads, YouTube Ads, Google Display, and Facebook Ads? Here's a side-by-side comparison.
| Channel | Avg CPM | Engagement Rate | Trust | Best For |
|---|---|---|---|---|
| Instagram Influencer | $33 – $50 | 1.5% – 5% | High | Brand awareness, authentic engagement, social proof |
| Instagram Ads | $7 – $12 | 0.1% | Low | Targeted reach, retargeting, app installs |
| TikTok Ads | $6 – $10 | 0.15% | Low | Gen Z audience, video views, viral potential |
| YouTube Ads | $10 – $30 | 0.1% | Low | Long-form video, intent-based targeting |
| Google Display | $2 – $5 | 0.05% | Very Low | Mass reach, retargeting, brand visibility |
| Facebook Ads | $8 – $14 | 0.08% | Low | Broad demographics, lead generation, e-commerce |
Instagram Influencer
CPM
$33 – $50
ER
1.5% – 5%
Trust
High
Brand awareness, authentic engagement, social proof
Instagram Ads
CPM
$7 – $12
ER
0.1%
Trust
Low
Targeted reach, retargeting, app installs
TikTok Ads
CPM
$6 – $10
ER
0.15%
Trust
Low
Gen Z audience, video views, viral potential
YouTube Ads
CPM
$10 – $30
ER
0.1%
Trust
Low
Long-form video, intent-based targeting
Google Display
CPM
$2 – $5
ER
0.05%
Trust
Very Low
Mass reach, retargeting, brand visibility
Facebook Ads
CPM
$8 – $14
ER
0.08%
Trust
Low
Broad demographics, lead generation, e-commerce
Engagement Rate Comparison
Instagram Influencer (Micro)
3.5%
Instagram Influencer (Nano)
5%
TikTok Ads
0.15%
Instagram Ads
0.1%
YouTube Ads
0.1%
Facebook Ads
0.08%
Google Display
0.05%
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