Definition
Reference performance and cost ranges used to compare campaign metrics by region, niche, or creator tier.
Why it matters
Without benchmarks, a $5 CPM or 3% engagement rate is just a number. With benchmarks, it becomes a decision.
How to evaluate
- Segmented by region, platform, and creator tier
- Updated regularly to reflect current market conditions
- Used for both pre-campaign planning and post-campaign evaluation
How Kitbees supports it
- Geographic CPM, CPC, and CTR benchmarks are built into every profile and campaign report
- Rate estimates include tier and region context so you know what 'normal' looks like before you commit budget
- Post-campaign reports compare your actual performance against market benchmarks automatically