Definition
An estimated dollar value assigned to organic impressions and engagements generated by creator content, benchmarked against paid media costs.
Why it matters
EMV helps translate influencer performance into a language finance teams understand — even when the metric is directional, not precise.
How to evaluate
- Based on transparent CPM or CPE benchmarks, not black-box formulas
- Used alongside direct attribution, not as a replacement for conversion data
- Segmented by platform and content format for accuracy
How Kitbees supports it
- Regional CPM and CPE benchmarks are built into every campaign report for EMV context
- Performance dashboards combine EMV-style estimates with direct conversion data so you see both sides
- Format-level breakdowns show where earned value actually comes from — reels vs posts vs stories