Definition
A structured process for reviewing, approving, or requesting revisions on creator deliverables before publication.
Why it matters
Without a clear approval flow, content goes live off-brief or teams lose track of what's been reviewed and what's still pending.
How to evaluate
- Supports approve, reject, and revision request actions
- Tracks deliverable status across all campaign creators
- Connects approval status to campaign timeline and deadlines
How Kitbees supports it
- Built-in approve and reject workflow for every deliverable — no separate tools or email threads needed
- Track deliverables by format — posts, reels, stories, and shorts each have their own status
- Campaign-level visibility shows what's pending, approved, and live across all creators at a glance