Definition
Software that collects, processes, and visualizes creator performance data across platforms for marketing decisions.
Why it matters
Without centralized analytics, teams make decisions on incomplete data scattered across platform dashboards, spreadsheets, and screenshots.
How to evaluate
- Covers multiple platforms in one unified view
- Tracks metrics over time, not just current snapshots
- Connects creator performance data to campaign outcomes
How Kitbees supports it
- Unified analytics across Instagram, YouTube, and TikTok — one dashboard for all platforms
- Historical metric tracking with growth trends, engagement curves, and follower trajectory over months
- Campaign-level performance dashboards connect creator metrics directly to ROI and conversion attribution