Definition
The ratio of audience interactions to follower count, used to gauge how actively a creator's audience responds to content.
Why it matters
High follower counts mean nothing if the audience doesn't engage. Engagement rate is the first filter for separating real influence from inflated numbers.
How to evaluate
- Calculated per platform with platform-appropriate formulas
- Compared against niche and tier benchmarks for context
- Tracked over time to spot trends, not just snapshots
How Kitbees supports it
- Engagement rates are calculated per platform with formulas that reflect how each platform actually works
- Historical engagement trends show trajectory over months so you see growth or decline, not just today's number
- Benchmark comparisons by tier, region, and content format give instant context for whether a rate is good or not