Definition
A search approach where AI interprets intent in natural language queries instead of relying only on fixed keywords or filters.
Why it matters
Marketers think in concepts like 'fitness creators in Berlin who review supplements' — not in Boolean filter combinations. Semantic search bridges that gap.
How to evaluate
- Accepts natural-language queries, not just keyword matching
- Returns results ranked by contextual relevance
- Works alongside structured filters for precision
How Kitbees supports it
- Describe your ideal creator in plain English and get a ranked shortlist in seconds
- AI understands context — 'sustainable fashion micro-influencers in Europe' returns relevant results, not keyword matches
- Combine natural language with structured filters to narrow results without losing discovery serendipity