Definition
Software used to identify creators using niche, audience, and performance signals across multiple platforms.
Why it matters
Discovery quality determines campaign quality. Better discovery means better creator-brand fit, higher engagement, and less wasted budget.
How to evaluate
- Covers Instagram, YouTube, and TikTok in one search
- Filters by real audience data, not just bio keywords
- Includes quality and authenticity checks alongside discovery
How Kitbees supports it
- Search across Instagram, YouTube, and TikTok from a single interface with unified profiles
- Filter by audience demographics, engagement quality, growth patterns, and brand safety — not just follower count
- Every profile includes credibility scoring and audience quality analysis before you even open it