Definition
The process of linking one creator's accounts across Instagram, TikTok, YouTube, and other channels into a single profile.
Why it matters
Most creators post on multiple platforms. Without matching, teams evaluate fragmented data and may unknowingly count the same creator twice.
How to evaluate
- Automatically links creator accounts across platforms
- Shows platform-level performance side by side
- Prevents duplicate creator records in lists and campaigns
How Kitbees supports it
- AI automatically detects and links accounts belonging to the same creator across platforms
- Unified profiles show Instagram, YouTube, and TikTok metrics side by side for true reach assessment
- Deduplication prevents the same creator from appearing multiple times in search results or lists