Definition
Software that uses machine learning and automation to discover creators, run campaigns, and optimize performance across the full influencer marketing workflow.
Why it matters
Manual influencer marketing doesn't scale. AI reduces research time, surfaces insights humans would miss, and automates repetitive workflow steps.
How to evaluate
- Uses AI for discovery, not just keyword matching
- Automates analysis that would take hours manually
- Connects AI insights to campaign workflow and decisions
How Kitbees supports it
- AI powers every layer — from semantic search and audience analysis to comment sentiment and brief understanding
- Creator profiles are enriched automatically with quality scores, pricing estimates, and brand safety flags
- Campaign briefs are parsed by AI to catch conflicts and suggest improvements before launch