Definition
Practices and tooling used to reduce reputational risk when partnering with creators.
Why it matters
One unsafe partnership can damage brand trust overnight. Safety screening should happen before contracts, not after the content goes live.
How to evaluate
- Screens content for controversy and risk signals
- Analyzes comment sentiment and audience reactions
- Provides clear flags before the signing decision
How Kitbees supports it
- Brand safety flags are surfaced on every profile — controversy signals, content risks, and audience red flags are visible before you reach out
- AI-powered comment analysis detects negative sentiment, ad fatigue, and audience pushback patterns
- Web search integration surfaces recent news and public controversies you might miss in a manual review