Definition
AI analysis of audience comments to detect sentiment, purchase intent, brand mentions, and content quality signals.
Why it matters
Likes are vanity. Comments reveal whether the audience trusts the creator, cares about the product, or sees through the sponsorship.
How to evaluate
- Analyzes comment content and tone, not just volume
- Detects brand mentions, questions, and purchase signals
- Flags negative sentiment and ad fatigue patterns
How Kitbees supports it
- AI reads and categorizes every comment — sentiment, brand mentions, purchase intent, and audience questions are surfaced automatically
- Campaign-level comment insights show how audiences react to sponsored content across all creators in a campaign
- Ad fatigue detection warns you when an audience is losing interest before engagement numbers drop