Definition
A composite score that estimates whether a creator's growth, audience, and engagement patterns look authentic and sustainable.
Why it matters
It helps teams prioritize trustworthy creators and avoid spending budget on profiles that look good on the surface but underperform in campaigns.
How to evaluate
- Combines multiple quality signals into a single score
- Highlights specific patterns that lower credibility
- Supports side-by-side creator comparison during shortlisting
How Kitbees supports it
- Credibility scoring runs automatically on every profile — no extra clicks or manual analysis required
- The score highlights exactly which signals raised or lowered the rating so you understand the 'why' behind the number
- Compare credibility side by side when shortlisting creators for the same campaign