Definition
A strategy focused on partnering with creators who have smaller but highly engaged audiences, typically 10K to 100K followers.
Why it matters
Micro-influencers often deliver better engagement rates and lower cost per engagement than larger creators, making them ideal for performance-focused campaigns.
How to evaluate
- Filter discovery by follower tier and engagement rate
- Compare cost efficiency across creator tiers with real data
- Track performance at the individual creator level to prove results
How Kitbees supports it
- Tier-based filtering from nano to mega lets you focus on the right creator size for your goals
- Cost efficiency comparisons by tier so you can prove the micro-influencer case with data, not just theory
- Per-creator performance tracking and ROI attribution shows exactly what each partnership delivers